Multinational companies give rise to mature PR industry in Bogotá

Interview Miguel Ángel Herrera by PR Week

July 06, 2015 by Brittaney Kiefer

Miguel Herrera, market leader at Burson-Marsteller Colombia, says the arrival of multinational companies has given rise to a mature PR industry.

How is the economy in Bogotá?

Bogotá is the largest economy within Colombia, generating more than 30% of its GDP. It is the hub of several industries and large companies that serve not only the country, but also the Andean region [Colombia, Venezuela, Peru, and Ecuador].Leer más